Write_On is a campaign to promote joy, creativity, expression and connection through hand-written correspondence. Inspired by Egg Press founder Tess Darrow’s challenge to herself to write a letter daily, the campaign officially launched in 2014 with the entire staff of Egg Press and Hello!Lucky challenging ourselves, our friends, our families, and our fans to write 30 letters in 30 days over the month of April, National Letter-writing Month.
We at Sakura of America are so thrilled to be a part of the #WRITE_On campaign this year. Since the #WRITE_ON campaign matches our obsession with handwritten correspondence, we couldn’t pass up the chance to provide passionate people with a Gelly Roll® pen to express themselves on whimsical Egg Press and Hello!Lucky cards.
In today’s digital environment, people are re-discovering the value and humanity of the handwritten word. Teaching handwriting is disappearing from schools, we commonly correspond through text message, and few people mail personalized letters anymore. Fortunately, we are experiencing a surge in the hand-written arts. Handwriting is an expressive way to communicate and we encourage people to take the time to write something by hand.
We hope that by contributing pens to the #WRITE_ON kits, we are giving you a tool to provide you with The Power to Express™. Head over to www.writeoncampaign.com to sign up for your free starter kit (while supplies last).
